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Tired of struggling to find the right influencers who can truly connect with your target market? It’s easy to get lost in a sea of similar-looking profiles, but choosing the right collaborator can make all the difference for your brand. You need creators who not only bring high follower counts but also deliver real engagement, fresh perspectives, and genuine influence.
Across Asia, a new wave of influencers is breaking through the noise, bringing distinct cultural perspectives, creative content, and fast-growing followings. Whether it’s beauty, fashion, travel, or lifestyle, these influencers aren’t just posting pretty pictures; they’re shaping conversations and driving purchasing decisions.
In this article, we highlight some of the most notable Asian influencers on Instagram based on their strong following, proven engagement, and standout content within their fields. They’re the ones reaching specific, highly engaged communities, and the ones brands should be watching for meaningful collaborations.
Followers: ~461K
Country/Region: Singapore
Language: English
Category: Fashion
Willabelle Ong is a top Asian fashion influencer known for her luxurious aesthetic and artistic storytelling. Based in Singapore, she creates visually stunning content that merges high fashion with modern elegance. Her work regularly features creative direction that stands out across Instagram, making her a go-to choice for premium collaborations.
She has partnered with world-renowned brands, including:
What sets her apart is her ability to transform outfit posts into visually compelling fashion narratives. For luxury brands seeking a partner who embodies sophistication and strong creative vision, Willabelle offers proven influence and premium positioning.
Followers: ~990K
Country/Region: Singapore
Language: English
Category: Lifestyle, Fashion, Family
Naomi Neo is a top lifestyle and family influencer in Singapore, widely recognized for her authentic storytelling and strong online presence. With nearly 1 million followers, Naomi shares content that blends fashion, parenting, and honest life reflections, building a deep emotional connection with her audience.
Her appeal lies in her transparency—whether she's posting family moments, wellness routines, or fashion hauls, her content feels genuine and relatable. As a young mom and entrepreneur, she resonates especially well with modern women and young families.
Best for brands in:
Naomi brings heart, authenticity, and long-term trust to every collaboration.
Followers: ~5.4M
Country/Region: Vietnam
Language: Vietnamese
Category: Fashion, Entertainment
Ninh Dương Lan Ngọc is one of the most influential Vietnamese celebrity influencers today. With over 5 million followers, she commands massive attention across TV, film, and digital platforms. Best known as an award-winning actress and fashion icon, her presence on Instagram showcases red carpet elegance, candid career moments, and aspirational lifestyle content.
Her ability to merge glamour with approachability makes her an ideal brand partner in Vietnam’s highly engaged social market. Whether she’s promoting a luxury dress or sharing a behind-the-scenes moment, her posts consistently generate high reach and engagement.
Best for campaigns in:
With unmatched star power and digital influence, Lan Ngọc bridges traditional fame and modern digital storytelling.
Followers: ~2.8M
Country/Region: Vietnam
Language: Vietnamese
Category: Fashion
Quỳnh Anh Shyn is a leading Vietnamese fashion influencer known for her bold, eclectic, and unapologetically edgy style. From her beginnings as a teen blogger to becoming a Gen Z fashion icon, she has carved out a space where streetwear meets high fashion.
Her fearless fashion sense—blending street styles with couture elements—has made her a favorite among youth culture and fashion-forward audiences. She’s not just following trends; she’s setting them, redefining the fashion narrative for a new generation of Vietnamese consumers.
Ideal for brands in:
For brands seeking a bold, trend-defining voice with regional influence and global appeal, Quỳnh Anh Shyn brings cultural relevance and a visually powerful presence.
Followers: ~4.7M
Country/Region: Thailand
Language: Thai
Category: Lifestyle, Travel, Fashion
Pimtha is a top lifestyle influencer in Thailand, best known for her soft aesthetic, pastel tones, and heartfelt content. With over 4 million followers, she’s built a highly engaged community through calming travel visuals, minimalist fashion, and everyday lifestyle updates that feel personal and inspiring.
Her signature style—gentle, cozy, and authentic—sets her apart in the Southeast Asian influencer scene. Whether she’s sharing a café moment in Korea or a hidden beach in Thailand, her content consistently evokes warmth and aesthetic comfort.
Ideal for brands in:
Pimtha resonates especially with female Gen Z and millennial audiences seeking authentic, visually soothing content. Her consistency in tone and genuine follower interaction make her a trusted voice for long-term brand storytelling.
Followers: ~2.9M on Instagram, 7.8M on TikTok
Country/Region: Thailand
Language: Thai
Category: Lifestyle, Comedy, Everyday Moments
Sungstarwin is a top Thai TikTok and Instagram influencer, best known for his hilarious takes on daily life and his natural connection with Gen Z. As one of Thailand’s most relatable comedy content creators, he blends humor, lifestyle, and realness into short-form videos that quickly go viral.
With his cross-platform presence, Sungstarwin reaches a wide, mobile-first audience who value authenticity and everyday humor. Whether through skits or laid-back lifestyle posts, his content is always fresh and fun to watch.
Best for brands in:
Followers: ~20.2M on Instagram, ~37M on TikTok
Country/Region: Indonesia
Language: Indonesian
Category: Lifestyle, Comedy
Fujianti Utami Putri, better known as Fujiiian, is a leading Indonesian TikTok and Instagram influencer with a massive following and undeniable Gen Z appeal. Known for her bubbly personality and relatable humor, Fuji has become a household name in Indonesia’s social media landscape.
Her content ranges from lighthearted comedy sketches to authentic moments with family and friends, all delivered with youthful energy and charm. Fuji connects deeply with young audiences across Southeast Asia, making her a strong voice in lifestyle and entertainment.
Best for brands in:
Followers: ~14.1M on Instagram, ~37.3M on YouTube
Country/Region: Indonesia
Language: Indonesian
Category: Comedy, Lifestyle
Willie Salim is a prominent Indonesian content creator known for his viral comedic videos and social experiments on YouTube and Instagram. Blending humor, curiosity, and real-world interaction, Willie crafts content that is both entertaining and thought-provoking.
His signature twist-endings and authentic on-screen persona have earned him a loyal fan base and frequent virality. Willie’s strong cross-platform presence and consistent content make him an ideal partner for brands seeking high-impact visibility, especially those targeting Indonesia’s youth and urban audiences.
Best for brands in:
Followers: ~6.6M on Instagram, ~20.7M on TikTok
Country/Region: Malaysia
Language: Malay
Category: Lifestyle
Aisar Khaledd is one of Malaysia’s most engaging digital creators, widely recognized for his high-energy lifestyle content and conversation-sparking public experiments. From heartwarming social projects to entertaining challenges, Aisar keeps his audience hooked with viral storytelling and bold, relatable content.
With a large following on TikTok and Instagram, he combines youthful charm with authenticity, making him a powerful voice for brands looking to reach Gen Z and millennial audiences. His content drives awareness, engagement, and community interaction—perfect for dynamic, people-first campaigns.
Best for brands in:
Followers: ~550K
Country/Region: Malaysia
Language: English, Chinese
Category: Fashion, Lifestyle
Yvonne Chua is a Malaysian fashion and lifestyle influencer known for her chic aesthetic, calm tone, and strong visual identity. Her curated yet relatable content resonates with women who appreciate elegance, simplicity, and soft, modern living.
Blending sophistication with authenticity, Yvonne effortlessly connects with followers through fashion, beauty, and wellness content. Her bilingual presence in English and Chinese allows her to engage both urban Malaysian and wider Chinese-speaking audiences, making her an ideal partner for brands seeking stylish yet grounded representation.
Best for brands in:
Followers: ~1.4M on Instagram, ~1.57M on YouTube
Country/Region: Philippines
Language: English
Category: Travel, Lifestyle
Rei Germar is one of the Philippines’ most beloved lifestyle and travel influencers, known for her polished yet down-to-earth storytelling. Her content strikes a perfect balance between aspirational and relatable, making her a trusted voice across YouTube and Instagram.
From vlogs and hauls to stylish travel diaries and daily routines, Rei consistently delivers content that feels personal and genuine. Her loyal following values her authenticity, making her an ideal partner for brands looking to build real connection—not just visibility.
Best for brands in:
Followers: ~14.3M
Country/Region: Philippines
Language: English, Filipino
Category: Fashion
Andrea Brillantes is a top-tier Filipina actress and fashion icon with a digital presence as bold and stylish as her red carpet moments. Known for her confident attitude and trendsetting looks, Andrea seamlessly blends her acting career with high-impact fashion and beauty content.
Her Instagram showcases striking editorials, beauty highlights, and standout brand collaborations, all delivered with her signature flair. With a fanbase ranging from teens to young adults, Andrea is a powerful voice for brands aiming to lead in pop culture and youth-driven trends.
Best for brands in:
Followers: ~8.8M on Instagram, ~5.9M on YouTube
Country/Region: South Korea
Language: Korean
Category: Makeup
PONY Syndrome is one of Asia’s most influential beauty creators, renowned for her professional makeup artistry and visually captivating tutorials. Her ability to blend global beauty trends with Korean aesthetics has earned her a massive international following and iconic status in the beauty world.
Famous for her jaw-dropping makeup transformations—from K-pop idols to Hollywood celebrities—PONY turns beauty into art. With multiple brand collaborations and a reputation as both a trendsetter and expert, she’s the perfect ambassador for premium cosmetics and skincare brands seeking global impact with a Korean edge.
Best for brands in:
Followers: ~1.2M on Instagram, ~2.6M on YouTube
Country/Region: South Korea
Language: Korean
Category: Makeup
Risabae is a standout Korean beauty creator known for her expert-level celebrity makeup transformations and personality-driven tutorials. A trained makeup artist, she combines professional technique with an approachable, entertaining style that resonates with both beauty enthusiasts and casual viewers.
Her relatable charm and deep understanding of makeup make her a trusted voice in the beauty space. Risabae has a unique ability to educate, entertain, and promote products naturally—making her a top choice for brands seeking authentic, engaging representation.
Best for brands in:
Followers: ~9M
Country/Region: Japan
Language: Japanese
Category: Fashion
ROLA is more than a fashion icon in Japan—she’s a cultural force blending high style with authentic, conscious living. Known for her striking model looks and down-to-earth personality, ROLA connects with audiences through a refined mix of fashion, travel, wellness, and everyday lifestyle content.
Beyond her visual appeal, she’s a passionate advocate for environmentalism and animal welfare, promoting plant-forward diets, wildlife preservation, and pet adoption. Her voice is not only influential—it’s trusted. For brands seeking long-term impact with a sophisticated, style-conscious audience, ROLA is an exceptional partner.
Best for brands in:
Followers: ~6.1M
Country/Region: Japan
Language: Japanese
Category: Fashion
Nicole Fujita, also known as 藤田ニコル, is a bold and fashion-forward Japanese influencer with major crossover appeal across magazines, reality TV, and digital platforms. Her ever-evolving, youthful aesthetic makes her a trendsetter among Gen Z audiences in Japan.
Whether she’s on a stylish cover shoot or sharing everyday looks online, Nicole keeps her followers inspired and engaged. Her influence in fashion and beauty makes her a go-to collaborator for brands seeking high visibility and trend relevance in the Japanese youth market.
Best for brands in:
Followers: ~2M
Country/Region: Hong Kong
Language: English
Category: Fashion, Makeup
Steph Hui is a rising Hong Kong-based influencer known for her clean, modern fashion and beauty content that captivates a global audience. Her Instagram and TikTok feature minimalist aesthetics, effortlessly cool outfits, and makeup looks that balance trendiness with timeless style.
Fluent in English and deeply connected to both Asian and international viewers, Steph’s polished content and relatable Gen Z vibe make her a standout creator. With a background in film and a keen creative eye, she offers global brands authentic cross-market influence and stylish appeal.
Best for brands in:
Followers: ~777K on Instagram, ~7M on YouTube
Country/Region: Hong Kong
Language: English
Category: Fitness
Emi Wong is Hong Kong’s leading fitness creator, known for her approachable workouts and relatable wellness routines. Rising to fame during the at-home fitness boom, Emi keeps her audience engaged with a positive, no-pressure attitude that makes fitness feel realistic and sustainable.
Fluent in English and connected to a global audience, she also maintains strong ties with Asian viewers. Emi is a trusted, motivational voice—ideal for brands in fitness, health, and wellness seeking authentic influence.
Best for brands in:
Followers: ~1M on Instagram, ~1.57M on YouTube
Country/Region: Taiwan
Language: Mandarin
Category: Pet
Fumeancat is one of Taiwan’s most beloved pet influencer brands, featuring the charismatic cat “Huang Ama” and his feline companions. Created by Jiming and Limao, their channel offers heartwarming and humorous glimpses into the lives of adopted cats, many rescued from the streets.
Known for rich storytelling and charming visuals, Fumeancat has built a loyal following across Taiwan, Hong Kong, Malaysia, and other Asian markets. With high engagement and emotional appeal, they are a perfect partner for pet brands, lifestyle products, and awareness campaigns centered on warmth, authenticity, and animal love.
Best for brands in:
Followers: ~377K on Instagram, ~1.7M on YouTube
Country/Region: Taiwan
Language: Mandarin
Category: Beauty
77boss, also known as 77老大, is a Taiwanese beauty influencer celebrated for his expertise in skincare and wellness. Drawing from a background in traditional Chinese medicine, he uniquely blends modern beauty techniques with time-honored practices.
His informative and engaging content resonates with a growing audience, making him an ideal collaborator for brands in beauty, health, and holistic wellness.
Best for brands in:
Followers: ~794K on Instagram, ~1.33M on YouTube
Country/Region: Taiwan/South Korea
Language: Korean, Mandarin
Category: Lifestyle
Ggukim, also known as 金針菇, is a Korean influencer based in Taiwan who celebrates cross-cultural living through her lifestyle content. Born in Gwangju, South Korea, and a National Taiwan University graduate in Chinese literature, she offers a fresh, bilingual perspective on daily life, food, and travel.
Her warm, humorous, and authentic storytelling highlights the cultural bridge between Korea and Taiwan. Having collaborated with Taiwanese convenience stores to launch Korean food products, Ggukim wields strong market influence across both regions. She’s an ideal partner for brands aiming to engage East Asian audiences through relatable, culturally insightful content.
Best for brands in:
Followers: ~1.8M
Country/Region: Taiwan
Language: Mandarin
Category: Fashion
Mizuki Lin (林襄) is one of Taiwan’s most popular rising stars, known for her sweet looks, vibrant personality, and strong social media presence. She rose to fame in 2021 as a cheerleader for the Rakuten Monkeys baseball team, where her charm and energy quickly won public attention.
On Instagram and YouTube, Mizuki shares fashion tips, beauty routines, daily life, and travel moments, cultivating a loyal and engaged fan base. Her fresh, relatable image makes her an ideal partner for brands targeting young Taiwanese audiences seeking authentic connection and strong visual appeal.
Best for brands in:
Followers: ~1M on Instagram, ~1.59M on YouTube
Country/Region: Taiwan
Language: Mandarin
Category: Lifestyle
白癡公主, also known as ATienDai, is a wildly popular Taiwanese content creator famous for her eccentric humor and high-energy videos. With a background in broadcasting, she combines sharp production skills with original, playful storytelling.
Her YouTube channel features parodies, vlogs, and collaborations, often highlighted by her signature exaggerated voice and creative edits. ATienDai is a standout choice for brands seeking bold, funny, and highly engaging partnerships, especially for viral campaigns targeting young, internet-savvy audiences in Taiwan and beyond.
Best for brands in:
Looking to connect with the right Asian influencers for your brand? Here’s how to start your search and do it smart.
Sites like Click Analytic offer curated lists across niches like fashion, beauty, lifestyle, and more. You’ll also get a snapshot of each influencer’s audience, engagement rate, and content style.
On Instagram or TikTok, try hashtags like #AsianInfluencer, #AsianBeauty, or #AAPI. You’ll uncover rising creators who are actively posting and growing their audience.
Outlets like Vogue Business and Tatler Asia regularly feature top and emerging Asian content creators shaping the scene.
Want to skip the guesswork? Turn to influencer marketing agencies that specialize in verified Asian influencers across diverse markets. They offer the strategy, relationships, and execution power to help you run results-driven campaigns.
Want to connect with top Asian influencers but not sure where to start? Don’t have a clue how to market your company on social media? VGV Media Asia is here to help. We specialize in creative, data-driven influencer marketing that goes beyond surface-level visibility — we help your brand build meaningful connections and lasting impact across Asia’s fast-moving social media landscape.
With deep experience working across industries and regions, our team offers customized creative digital marketing strategies designed to fit your brand’s goals. Whether you’re launching a product, entering a new market, or just looking to boost your presence, we take care of everything, from influencer selection and content planning to campaign execution and performance tracking.
What sets us apart?
Whether you’re launching a product, entering a new market, or looking to build brand love, they’re here to help you grow with confidence.
Every brand starts with a story—let’s turn yours into real impact. Reach out to VGV Media Asia and make your breakthrough more than just visibility—it’s influence that lasts.
VGV Media Asia Ltd.
7F., No. 210, Sec. 3, Bade Rd., Songshan Dist., Taipei City, Taiwan (R.O.C.)
+886 2 23650038
marketing@vgvasia.com
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